Promenade de Verdun War Memorial
Promenade de Verdun, Woodcote, Purley
Listed on the National Heritage List for England. Search over 400,000 listed places
Overview
- Heritage Category:
- Listed Building
- Grade:
- II
- List Entry Number:
- 1431367
- Date first listed:
- 18-Feb-2016
- List Entry Name:
- Promenade de Verdun War Memorial
- Statutory Address:
- Promenade de Verdun, Woodcote, Purley
Location
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Discover moreOfficial list entry
- Heritage Category:
- Listed Building
- Grade:
- II
- List Entry Number:
- 1431367
- Date first listed:
- 18-Feb-2016
- List Entry Name:
- Promenade de Verdun War Memorial
- Statutory Address 1:
- Promenade de Verdun, Woodcote, Purley
The scope of legal protection for listed buildings
This List entry helps identify the building designated at this address for its special architectural or historic interest.
Unless the List entry states otherwise, it includes both the structure itself and any object or structure fixed to it (whether inside or outside) as well as any object or structure within the curtilage of the building.
For these purposes, to be included within the curtilage of the building, the object or structure must have formed part of the land since before 1st July 1948.
The scope of legal protection for listed buildings
This List entry helps identify the building designated at this address for its special architectural or historic interest.
Unless the List entry states otherwise, it includes both the structure itself and any object or structure fixed to it (whether inside or outside) as well as any object or structure within the curtilage of the building.
For these purposes, to be included within the curtilage of the building, the object or structure must have formed part of the land since before 1st July 1948.
Location
- Statutory Address:
- Promenade de Verdun, Woodcote, Purley
The building or site itself may lie within the boundary of more than one authority.
- County:
- Greater London Authority
- District:
- Croydon (London Borough)
- Parish:
- Non Civil Parish
- National Grid Reference:
- TQ2994561381
Summary
First World War memorial set within the Promenade de Verdun war memorial landscape.
Reasons for Designation
The Promenade de Verdun war memorial is listed at Grade II for the following principal reasons:
* Historic interest: as an eloquent and highly unusual witness to commemorate French sacrifices on the Western Front;
* Design: as an elegant and well-executed granite obelisk, forming a fitting terminus to the memorial avenue;
* Group value: with the war memorial landscape, registered at Grade II.
History
The aftermath of the First World War saw the biggest single wave of public commemoration ever with tens of thousands of memorials erected across England. âRoads of Remembrance as War Memorialsâ, a pamphlet published in 1920, advocated the planting of trees along existing highways, as well as the construction of new roads as memorials.
The Promenade de Verdun memorial landscape was created by William Webb (1862-1930) in 1922. Webb conceived the idea of creating an Anglo-French memorial as âa tribute to our fallen neighboursâ to commemorate French sacrifices on the Western Front. Webb, an estate agent born in Croydon, bought 260 acres of farmland near Purley to create the âGarden Firstâ estate at Woodcote. He stated âthe name Garden First means that the garden shall not only have prominence but that partial garden construction shall be carried out before any buildings are erected so that there may be pleasant shade of trees and the shelter afforded by live hedges and matured shrubs before the first houses are builtâ. Upper Woodcote Model Village with the village green as its focal point was the first part of the estate to be developed in about 1903 with much of the rest laid out later up until about 1916.
The Battle of Verdun in 1916 was the longest single battle of the First World War. The loss of life and those wounded was huge. Verdun is located between Germany and Paris and its rich history endowed it with mythic status in the French psyche, a fact known to he German Commander-in-Chief Von Falkenhayn when he launched a siege of its fortifications in February 1916. He knew that the French would never abandon Verdun but he failed to break through to the town and finally abandoned the operation in December 1916 after almost a million soldiers had been killed. The ordeal of Verdun is even more deeply ingrained in the French consciousness than the Somme is in the British. It was a national struggle, a battle for the survival, the honour, and the sacred heart of France.
Webb wrote a short article on the memorial for the Purley Review in 1927, on the occasion of a visit by the French President, Alexandre Millerand, to England, in which he explained the rationale behind the construction of the monument. When relations between England and France, which King Edward VII had fostered and the war reinforced, might become strained in the future, Webb hoped that the tribute would cement the friendship between the two nations. He referred to the year 1923 when differences of opinion between France and England were acute, and some of the French papers mentioned the Promenade de Verdun as evidence that public opinion in England was more sympathetic to France than Britain's politicians led them to believe. There are several tree memorials in Britain to Verdun and a number of streets named after the battle.
Webb chose as the site for the memorial a gradual rise in the land: this suggested the opportunity for a road leading up to a tall obelisk as a focal point, from which views of five counties could be seen.
The obelisk was carved in a Cornish quarry by The London Granite Co. Ltd., from a single piece of stone. To ensure that the monument was safely transported to Purley a representative of the company accompanied it all the way.
The Lombardy poplars, typical of French roads, grow in a mixture of French and English soil. The French soil was donated by the French Minister of the Interior and 10 tons were transported from the âField of Explosionâ near Armentieres (in French Flanders, not near Verdun) where the British and French had fought side-by-side in late 1914. The soil was so laden with shrapnel and bullets that to prevent the trees being damaged by souvenir hunters the soil was sifted and two sacks of projectiles extracted. The British Consul at Lille and the Institute Francais du Royaume Uni both helped to execute the project. It was a news item in the Croydon Advertiser in 1922 and in Country Life the following year where it was mentioned that the memorial shows that âwe have not forgotten our comradeship in armsâ.
Responsibility for the maintenance of the grass walk, Lombardy poplars and the obelisk was vested in Croydon Council in 1925. Many of the trees were lost in the 1987 storm, but replanting was carried out in 1989. Photographs from the 1960s indicate that the replacement trees were replanted a little further to the east from their original positions.
Details
The Promenade de Verdun memorial landscape (registered at Grade II) is located on the Woodcote Estate in Purley. The memorial landscape consists of a long straight road, c 0.5km mile long and the only straight road on the Woodcote Estate, leading up to an obelisk memorial. The site was chosen for the memorial as there is a gradual rise in the land here from which views of five counties could originally be seen. The obelisk is an imposing architectural monument which acts as a focal point and is integral to the memorial landscape.
The south end of the road terminates in a circular drive with a backdrop of tall hedges, in front of which on a crescent-shaped grassed area is the tall obelisk memorial of granite c 6m high. The obelisk was carved in a Cornish quarry by The London Granite Co. Ltd., from a single piece of stone. The inscription on the north face reads: AUX/ SOLDATS DE FRANCE/ MORTS GLORIEUSEMENT/ PENDANT LA GRAND GUERRE.
Sources
Websites
War Memorials Register, accessed 5 Nov 2015 from http://www.iwm.org.uk/memorials/item/memorial/10793
War Memorials Online, accessed 2 Dec 2015 from https://www.warmemorialsonline.org.uk/node/189045
Other
Webb, W, Promenade de Verdun: Purleyâs French Memorial, Purley Review, 18 May 1927
Legal
This building is listed under the Planning (Listed Buildings and Conservation Areas) Act 1990 as amended for its special architectural or historic interest.
Map
This map is for quick reference purposes only and may not be to scale. This copy shows the entry on 15-Dec-2025 at 19:19:21.
Download a full scale map (PDF)© Crown copyright [and database rights] 2025. OS AC0000815036. All rights reserved. Ordnance Survey Licence number 100024900.© British Crown and SeaZone Solutions Limited 2025. All rights reserved. Licence number 102006.006.
End of official list entry